Logo for the Alcohol Campaign which says 'More life. Less hangovers' with a yellow sunburst.

The Goal: Reducing Alcohol Use

The New Mexico Department of Health created an initiative to help the public understand the realities of alcohol. The angle of approach considered the many reasons why people use alcohol in their every day lives and took into consideration the fact that the average person resists messaging that suggests change in personal choices. This fact-based approach was meant to present the option of reduction to allow an individual that may be struggling with their alcohol use a chance to evaluate their situation.

Breakdown

33.8M

Impressions

4.3M

Video Views

37.5K

New Unique Visitors

A man in a pink shirt grilling outdoors at a gathering or party with a group of people in the background, during the day.
A smiling woman dancing at a concert with her eyes closed and curly hair flowing, accompanied by the LiveMoreNM.org logo.
A billboard graphic urging to rethink routines for healthier living, with the message 'More life. Less hangovers. Rethink your routine at LiveMoreNM.org,' featuring a blurred natural background, the NMHealth logo, and green and white text.
A smiling woman dancing at a concert with her eyes closed and curly hair flowing, accompanied by the LiveMoreNM.org logo and text promoting healthier living.
A smiling woman wearing gardening gloves in a greenhouse or garden center, surrounded by colorful flowers and plants, accompanied by the LiveMoreNM.org logo and text promoting healthier living.
A man with a beard and sunglasses resting on his head, sitting outdoors in a field of yellow flowers, smiling and playing with a friendly dog with a brown and white coat, accompanied by the LiveMoreNM.org logo and text promoting healthier living.
A woman in a helmet and sunglasses riding a mountain bike on a trail in a forest during daytime, with sunlight filtering through the trees, accompanied by the LiveMoreNM.org logo and text promoting healthier living.
A man with dark hair and a beard, wearing a plaid shirt, is painting at an easel in an art studio. The background features colorful artwork and framed paintings on the wall, accompanied by the LiveMoreNM.org logo and text promoting healthier living.
A man and a young boy outdoors in a park, with trees and sunlight in the background. The boy is holding a plastic bottle, and both are smiling, accompanied by the LiveMoreNM.org logo and text promoting healthier living.
A man in a pink shirt is grilling food outdoors, with a table set for a gathering in the background. The image is accompanied by the LiveMoreNM.org logo and text promoting healthier living.
Title: More life. Less hangovers. Logo of NMHealth. The infographic discusses alcohol use in New Mexico and its impact on health and economy. It includes key statistics such as 1 in 6 adults binge drink, over 2,400 alcohol-related ER visits, and 10.9
A black bus with green and white graphics parked at a bus stop. The bus displays a QR code and text promoting LiveMoreNM.org, encouraging less hangovers and more life.
A bus stop sign with an advertisement that reads 'More life. Less hangovers.' It features a woman preparing food outdoors, with a QR code and website URL LiveMoreNM.org at the bottom.
A billboard advertisement promoting healthier drinking habits with the message: "More life, Less hangovers" and a website link: LiveMoreNM.org.