The New Mexico Public Education Department
During development of the Strategic Plan for the Public Education Department of New Mexico, a new brand identity emerged from the project, and is utilized in campaigns and applications for the agency.
Brand Development
The Public Education Department contracted us for custom document design for their Strategic Plan presentation for the New Mexico Governor’s Office. The original document’s contents necessitated a comprehensive brand kit, which has become the identity of the agency.
Infographic outlining the four strategic pillars of New Mexico education, including promoting a vibrant educator ecosystem, supporting the whole student, developing pathways and profiles of graduate, and closing the opportunity gap with asset-based supports.
A group of Native American women in graduation gowns and caps, wearing traditional jewelry and sashes, standing in a row at a graduation ceremony in a school gymnasium.
Attendance Campaign
To combat low attendance in New Mexico schools, the PED ran a campaign educating parents and children about the importance of attendance by offering a view to what they can achieve if they attend and participate in class.
139M
Impressions
1.85M
Reach
The campaign has run through multiple flights on several channels, including: TikTok, Digital Audio, Tumbleweeds Magazine, ABQ Moms Magazine, Billboards, Place-Based OOH, Cinema, and Broadcast Radio.
Merchandise
The Public Education Department wanted to connect with the students of New Mexico by offering t-shirts and pop sockets to remind kids the importance of attendance.
NM Vistas
Displayed below are custom graphics created for the web application, NM Vistas, a public database providing school evaluations across the state.
